Integrated Solutions Fair Innovative Promotion
7/1/11
16 Integrated Solutions Fairs (ISF) were
held in all of CEL’s 7 province in the first half of 2011. We reached
out to 2,912 customers. And we received deposits for 711 units of machines.
The ISFs have been very successful, not only to maximize sales opportunities,
but also to promote the Cat products, to enhance awareness of Cat and Sime
Darby, to improve customer loyalty and to boost morale of our sales team.