CEL Hosts Cat’s 2011 Asia-Pacific Dealer Principal Meeting

7/04/2011

China Engineers was the proud host for the APD Meeting held in Hong Kong from 16-19 March 2011. A total of 215 participants from Caterpillar and 23 dealers throughout the region including for the first time, the Provincial General Managers from China and the Regional Managers from India attended.  

The guest of honour was Caterpillar’s Chairman and Chief Executive Officer, Doug Oberhelman. Many of the senior Caterpillar management team including Group Presidents, Stu Levenick and Rich Lavin also participated.  The President and Group Chief Executive of Sime Darby, Dato’ Mohd Bakke Salleh also graced the event.
 
During the meeting, Caterpillar executives explained to us their plans for our region including the expansion of the HEX manufacturing plants in China to ensure a significantly increased supply of machines for the ever growing China market going forward.  

The theme of the meeting was “Walking In Our Customers’ Shoes”. CEL’s Managing Directors said that, “the theme was very appropriate – we need to really understand the customers’ business and need to ensure that we are providing them with the product and service that they truly appreciate.”

Mr Hu Kaijang, the General Manager for Shenhua Xinjiang, also gave a presentation, which was very well received by the delegates, on the coal mining industry in Xinjiang and what large customers are looking for from Caterpillar and its dealer.

(L-R) Kebao Yang (President, Caterpillar Global Mining China), Jeffri Davidson, (Managing Director, CEL) Hu Kaijang (General Manager, Shenhua Group Xinjiang Energy), Gary Lau, (General Manager, CEL)

(L-R) Doug Oberhelman and Dato’Mohd Bakke Salleh on stage at the dinner hosted by China Engineers Ltd.

Doug Oberhelman presents a gift to Mr Hu for his active participation in the event. Doug Oberhelman

Some of the China Provincial General Managers who attended.